Links: Book Promotion Resources

Book Promotion Resources

General Resources · Amazon Resources · Book Reviews · Book Clubs · Bookstores · Interviews/Public Speaking · Press Releases · Book Publicists

For more information, visit Writing-World.com's Promotion Section!

General Resources

Book Fairs and Festivals (US): http://www.loc.gov/loc/cfbook/bookfair.html
BookHitch.com: http://www.bookhitch.com; A site where authors can list their books for free (or pay a small cost for a "premium" listing). Listings link to the author's own site or book sale page. A quick browse showed a very interesting selection of titles.
EmailUniverse: http://emailuniverse.com/; Loads of tips for anyone starting or managing an e-mail newsletter.
EventCaster: http://www.netread.com/calendar/; Announce your talk, signing, etc. to local news media free through this site.
Literary Times: http://www.tlt.com/tltshare/index.php?option=com_events&Itemid=8; Provides a place for romance authors to post events, such as chats and book signings.
Marketing to Libraries: http://www.lita.org/ala/professionalresources/libfactsheets/alalibraryfactsheet05.cfm
Midwest Book Review: Publisher Resources: http://www.midwestbookreview.com/bookbiz/pub_res.htm; Among a vast array of links, this site includes a good selection of book review sources.
Murder Must Advertise Promotion FAQ: http://www.murdermustadvertise.com/FAQ/index.html
PublicityInsider.com: http://www.PublicityInsider.com; Lots of useful information on PR, press releases, how to write a pitch letter, etc.
SellingBooks.com: http://www.sellingbooks.com/; This site is absolutely packed with useful articles on how to develop, design and market books.
The Timely Approach to Promotion: http://www.hodrw.com/promotion.htm; An article by Laura Baker on the steps to take in promoting a book -- and when to take them.
Your Book Promotion Countdown Checklist: http://www.fictionfactor.com/guests/countdown.html; Extensive list of things to do to promote your book before and after publication.

Amazon.com Author Programs

Amazon.com: http://www.amazon.com
Advantage program: http://advantage.amazon.com/gp/vendor/public/join; For small presses, self-publishers, and authors who distribute their own titles.
Associates program: http://affiliate-program.amazon.com:80/gp/associates/join; Offers a commission for selling books (including your own) from your Web site.
Frequently Asked Questions About Amazon.com: http://www.murdermustadvertise.com/FAQ/Amazon.html; What sales rankings mean, and how to change information on your book page.

Book Reviews

Bookviews: http://bookviewsbyalancaruba.blogspot.com/; Book review and author interview site.
Children's Book Reviewers: http://www.writing-world.com/children/reviewers.shtml
The Compulsive Reader: http://www.compulsivereader.com/html/; A book review site that is actively looking for book reviews, and may also be a good place for authors to get their books reviewed.
The Importance of Book Reviews: http://www.igrin.co.nz/ambro/BKReviewers.html
A good article, plus a lengthy list of book reviewers in various genres, with e-mail contact information.
Midwest Book Review book reviewers: http://www.midwestbookreview.com/links/othr_rev.htm
NewPages Review Sources: http://www.newpages.com/npguides/reviews.htm
Publishing Central: Book Review Publications: http://www.publishingcentral.com/subject.html?sid=124&si=1
Tips for Book Reviews: http://www.murdermustadvertise.com/FAQ/Reviews.html; Suggestions on how to contact reviewers, plus some things not to do.

Book Clubs

Book Clubs: http://www.book-clubs.net; Categorized and alphabetical listings of book clubs.
Book Clubs Canada: http://www.bookclubscanada.com
BookClubDeals.com: http://www.bookclubdeals.com/; Provides links to and information about book clubs under a variety of categories (e.g., history book clubs, craft clubs, etc.) A good place to start searching for book club info.
Book Clubs UK: http://www.bookclubdeals.com/index.php?action=1&idcat=22

Bookstores

Amazon.com: http://www.amazon.com
Barnes and Noble: http://www.barnesandnoble.com
Borders: http://www.borders.com; Now affiliated with Amazon.com.
Evelyn C. Leeper's Bookstore Lists: http://www.leepers.us/evelyn/bookshops/bookshop.htm; This is an absolutely amazing compendium of lists of bookstores throughout the world.
The Fearless Independents: http://www.fearlessbooks.com/Indies.html; A list of independent bookstores by state.
Midwest Book Review: Bookstores: http://www.midwestbookreview.com/links/bookstor.htm; Includes an extensive list of online bookstores, among other resources.

Interviews and Public Speaking

Artist First: http://www.artistfirst.com/perceptivemarketing.htm; An Internet-based radio show that interviews new authors.
Authors and Experts: http://www.AuthorsandExperts.com/; A site that links authors and speaking opportunities.
GuestFinder.com: http://www.guestfinder.com/; "Announce your availability as an interview source by signing up..." with this site.
Radio Interview Promotion Tips: http://www.radio-media.com/interviews/articles/main.html; A very comprehensive selection of articles on radio interviews by Bryan Farrish -- how to get them, prepare for them, conduct them, and much more.
NOTE: See the Children's Writing Links for information on making author visits to schools.

Press Releases

How to Write a Press Release: http://www.send2press.com/articles/cs-howto.shtml
Press Release Resources: http://www.profnet.org/press.html; Includes a list of news associations to which one can send press releases.
Press-Release-Writing.com: http://www.press-release-writing.com
PR Press Network: http://www.prpn.com/sites.html; Links to a variety of PR sites and press release posting services. UK-based, so many resources focus on UK publicity.
PublicityInsider.com: http://www.PublicityInsider.com; Lots of useful information on PR, press releases, how to write a pitch letter, etc.
Taking the Mystery out of Press Kits, by Lisa M. Dellwo: http://www.murdermustadvertise.com/FAQ/PressKit.html

Book Publicists

An Author Needs a Publicist! by Terry Haycock: http://www.iwpa.org/pen_points/2002/jodeeblanco1202.html; This article from a publicist includes promotion tips for authors and publishers.
Hire The Publicist To Get The Publishing Deal, by R. Scott Penza: http://www.writerswrite.com/journal/may01/penza.htm; Interesting article about the process from the perspective of a promotions agency, pointing out the advantage of hiring a publicist before pitching a manuscript to an agent or publishing house.
What Publicists Do: http://publishingcentral.com/articles/20030119-17-6d53.html
Don't Let Your Book Publicist Disappoint You: http://www.bookpr.com/bookpromotiononpromotion.htm
What Is Your Book Publicist Missing?: http://www.bookpr.com/whatisyourbookpublicistmissing.htm

Recommended Reading

The Complete Guide to Book Marketing	The Frugal Book Promoter	Jump Start Your Book Sales	Over 75 Good Ideas for Promoting Your Book
Plug Your Book	Publicize Your Book	The Savvy Author's Guide to Book Publicity	Sell Your Book on Amazon

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Moira Allen

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