I was, personally, quite concerned about Charlotte's predicament as it is hard to beat down writer's block when you cannot effectively take a break from the type of writing that is blocking you.

Thankfully, a lot of you have come to her rescue, such as Batya Jacobs, who wrote: "Dear Charlotte, my husband had something quite similar. He was studying for his law exams when he suddenly ran out of umph. I helped him over that hump using the narrative therapy approach. Viz:

You could certainly start writing letters to 'Barrier' asking him how he's managing to block you etc."

Larry Van Deventer can sympathise entirely with Charlotte and believes a short vacation might be the cure. He wrote: "I also have those times when I cannot seem to find the words. Words are the tools used to communicate. I am not fortunate enough to have a job such as you have but there are times when I just cannot produce any more words, so I take a break. I take a vacation for a time. At other times words comes in a flourish like a rushing mighty wind and I write furiously and become so productive that I amaze myself. In antipode to what you find yourself working endlessly, try a vacation and let the words pile up and then open the door and let them out."

Katherine Swartz thinks that "Maybe the problem is too much of the same kind of work for too long. If you can't take a vacation now, try proposing to your supervisor that you work on a new kind of project -- say, a blog on a closely-but-not-too-closely-related topic. Or focus your off hours on getting into a totally different frame of mind: write poetry or fiction, perhaps. Or, find (or rediscover) an absorbing and challenging hobby that takes your mind off writing completely."

Audrey Henderson wrote to say that in her opinion: "It sounds to me like Charlotte may be suffering from writer's fatigue.

"That can be a tough problem to tackle. In my experience trying to force myself to write only resulted in producing subpar work and eventually totally burning out. At one point I walked away from writing completely for more than 10 years. (I had been an active writer since I was 11 years old.)

"Charlotte should not allow herself to reach that point.

"She said she cannot switch to a different genre or activity at work, but can she do so away from the job? If so, maybe she can pour some of her creative energies into a different activity, which might relieve some of the writer's fatigue she is experiencing.

"Another strategy I would advise is taking a break from writing -- not a 10-year break, but maybe a few days or a week.

"If she is truly suffering from writer's fatigue, what she needs is downtime.

"Does she have vacation time coming -- and somewhere she wants to go? If not, even small breaks during the day may help. Instead of working through lunch, take that lunch hour and have lunch with a colleague or go to a park or museum. If she's still not done at quitting time, she should go home if possible anyway. If she wants, she can take work with her and do an hour or so (no more) after she's had a chance to unwind and decompress at home.

"I would also advise Charlotte to disconnect from her work process, and concentrate on why she is writing a given piece. What audience is a white paper intended to reach? What information is a reader of a press release hoping to find? This approach allows the writing to be more of a guiding force, rather than Charlotte pouring every ounce of herself into every word.

"Finally, and this is hard advice to follow, but especially for someone suffering from writer's fatigue, it is essential: sometimes good enough is good enough. Of course Charlotte takes pride in her work, and she wants to produce excellent copy or prose. But sometimes, especially under time pressure, the best anyone can do is to make sure that the essential elements are included and expressed in a coherent fashion, and let the rest go.

"This is counterintuitive too, but my guess is that Charlotte will find that writing begins to come easier, and what she produces will be good, if not sparkling."

I agree wholeheartedly with Audrey's advice and suggest that Charlotte remembers that in copywriting there are, if you look for them, formulas to follow that will take the stress and pressure off. Most copywriting follows the same formula for one very good reason: it works.

Instead of trying to reinvent the wheel or come up with a staggeringly new approach to a press release, just stick with the basics. Use these tools, these formulas to support your writing. Use books such as Andy Maslen's The Copywriting Sourcebook or read or re-read the classic The Copywriter's Handbook by Bob Bly -- sometimes just a small refresher course can re-invigorate your copy and your approach to work. Or visit Copyblogger and take their free copywriting course, Copywriting 101, https://copyblogger.com/copywriting-101/. Use these formulas, these tips and advice to support your writing while you re-discover your creative spark.

Then to inspire you further, think about the reader; try to find something in your work that sparks your interest and take regular breaks.

Finally, stop being so hard on yourself, this will only add to the pressure and make things worse. A well-known and successful copywriter, Nick Usborne, says "It’s okay not to be the best at what you do." Do your best, give yourself time to rest and heal and you will still be producing valuable work.