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It's Interesting -- But Is It Accurate?
by Moira Allen

Author's Update: Today, this article seems as true as when it was written -- with the added issues that, back in 2003, we didn't even have "social media." Today, determining accuracy in the morass of information online is even more challenging -- and as a writer, the need to check your sources is even more important. I'd add one additional caveat to the guidelines below, and that is, in this social media age, never to assume something is accurate simply because it matches something you already believe!

The Web is a great place to find information. However, there's a flip side to the benefit of all this online data: the question of whether what you find is accurate!

Unfortunately, the Internet offers just as much misinformation as information. One classic example is an article that appeared in The Boston Globe in July 2000, touching on the grim fates of the 56 men who signed the Declaration of Independence. This article was based on an e-mail that has been making the rounds since about 1995 -- an e-mail that was also passed along as "fact" by Ann Landers. As American Journalism Review columnist Carl Cannon pointed out, this e-mail (and the resulting Globe article) was, in fact, almost entirely false.

According to the oft-quoted account, five signers of the Declaration were captured by the British and tortured to death as traitors, while nine fought and died in the Revolutionary War. In reality, no signers of the Declaration were tortured by the British, while two were merely injured in the War (none died). One signer who supposedly "died in poverty" actually became governor of Pennsylvania.

The Internet is also a hotbed of urban legends, hoaxes, and scares. You've probably gotten an inbox-full of "virus threats" -- characterized by the tell-tale phrase, "Please pass this on to everyone you know." You've probably heard that the government is about to start charging everyone for using e-mail, to help subsidize the Post Office (it isn't). Even accurate information (such as the news that certain cold medicines were to be withdrawn from the market) gets circulated long after its "time," until it becomes misinformation simply because it is out of date.

How can you determine whether the information you find is accurate? It's impossible to be 100% sure -- but by asking the following questions about everything you read, you'll improve your chances of getting "the right stuff."

1) Does the author, site, or information appear to exist primarily to support a particular point of view? Why is this information online in the first place? Does the material contain an obvious bias toward a particular point of view, agenda, or belief? If so, chances are that the material will at least be slanted toward that bias -- even if it is, itself, factual -- and there's also a very good chance that information that does not support the author's views will be omitted.

2) Does the site seem "overly emotional"? It's often easy to spot "emotional" sites -- they're full of bold-face phrases and LOTS OF CAPS. They often look as if the author is "shouting" at you. If a site uses phrases like "Don't believe what those Commie bastards in government are trying to pull off!!!", I'm inclined to believe that the author has an axe to grind -- and that accuracy may not be his highest priority.

3) Is the author trying to sell something? I'm always wary of sites that purport to offer "valuable medical information" that "doctors won't tell you" -- but just happens to be available in the author's book, or that supports a line of products such as supplements or exercise equipment. That doesn't mean that an author who is trying to sell a book is necessarily providing misinformation -- but if the information seems primarily offered as a sales pitch, beware!

4) Who is the author? Does the author have any credentials? The Internet is a place where absolutely anyone can post anything. Keep in mind, however, that a lack of credentials does not necessarily mean that the information will be inaccurate; the Internet is also a place where thousands of ordinary folks post highly accurate information, based on their personal research. If the author doesn't have credentials, look for references (e.g., a bibliography) that can help confirm the information provided.

5) Is the site up to date? Check for a copyright date on the site. If the copyright date for the site as a whole has not been updated for several years, one can assume the site hasn't been either. (Be aware that an individual article on a site may have a different copyright date from the site as a whole; for example, this article is dated 2003, whereas the copyright date for the Writing-World.com website as a whole is updated annually.) Another way to determine if a site is current is to test a few of its links. If you find that most of the links are "dead," you can assume that the author has not updated the information recently. Keep in mind, however, that the information itself may be perfectly accurate even if the site has not been updated, if it is information that won't change over time.

6) Does the information agree with other sites on the same topic? When I see ten sites that list Shackleton's death on January 5, and only one that lists it on January 4, I'm inclined to believe in the voice of the majority. By reviewing several sites on a topic, you'll get an idea for what the "accepted facts" are -- and be able to spot a site that seems to be "out of line" with those facts.

Here are some other ways to protect yourself -- and your writing -- from inaccuracies:

1) Never assume that information in an unsolicited e-mail is factual unless you have checked it thoroughly or are familiar with the original source. An "unsolicited e-mail" includes messages that are passed on to you by a friend, or through a discussion list -- i.e., information that you did not specifically request. E-mail has been the most prolific source of legends, myths (like the "signers of the Declaration" story), virus hoaxes, urban legends, and outdated information. E-mail gets forwarded forever -- and it seems to appeal to the gullible, who pass on stories like "I passed out in a hotel room and woke up without a kidney". Hoaxes also include warm-fuzzy stories, such as tales of sick children needing prayers or greeting cards. I'll make a simple recommendation here: Never cite information that comes from an unsolicited e-mail.

2) Check Snopes.com for stories that are too good (or too bad) to be true. (For example, Osama bin Laden did not own Snapple!)

3) Don't rely on a domain suffix to "validate" information. Don't assume, for example, that a ".com" suffix indicates a "commercial" site; anyone can use this suffix, and some of the best information on the Web is available through .com addresses. Conversely, don't assume that a ".edu" site must be accurate because it's from a "university" -- this does not necessarily indicate that the site is sponsored by the university, only that it is hosted on a university server.

4) Use common sense! Often, your own instincts will be the best guide. If something looks fishy, don't trust it just because it's "online" -- or even because it seems to be backed by some impressive credentials.

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Copyright © 2003 Moira Allen
This article was originally published in The Writer.

This article may be reprinted provided that the author's byline, bio, and copyright notice are retained in their entirety. For complete details on reprinting articles by Moira Allen, please click HERE.


Moira Allen is the editor of Writing-World.com, and has written nearly 400 articles, serving as a columnist and regular contributor for such publications as The Writer, Entrepreneur, Writer's Digest, and Byline. An award-winning writer, Allen is the author of numerous books, including Starting Your Career as a Freelance Writer, The Writer's Guide to Queries, Pitches and Proposals, and Coping with Sorrow on the Loss of Your Pet. In addition to Writing-World.com, Allen hosts VictorianVoices.net, a growing archive of articles from Victorian periodicals, and The Pet Loss Support Page, a resource for grieving pet owners. She lives in Kentucky with her husband and the obligatory writer's cat. She can be contacted at editors "at" writing-world.com.
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